Will a campaign run if it shares the same contact list with an already running campaign?

A campaign can indeed run simultaneously with another campaign that shares the same contact list. This design in the Genesys Cloud CX Outbound system enables flexibility in managing multiple campaigns efficiently. By allowing campaigns to overlap on contact lists, businesses can target different objectives or messages without the need to create separate lists.

For example, one campaign might focus on customer retention while another might target new product promotions, both utilizing the same set of contacts. This capability enhances the efficiency of outreach efforts, as it eliminates redundancy and maximizes the use of available data.

In contrast, if the system prohibited multiple campaigns from using the same contact list, it could limit opportunities for outreach and might result in underutilization of available contacts. Such restrictions could hinder effective marketing strategies that rely on contacting the same individuals for different purposes during the same time frame.