When creating contact list filters, what is essential for setting them up?

Setting up contact list filters primarily relies on conditions. Conditions are specific criteria used to determine which contacts should be included in or excluded from a particular contact list. When creating these filters, it's crucial to define the characteristics, such as demographics, engagement history, or behavior patterns, that contacts must meet in order to be selected for a campaign.

By establishing well-defined conditions, you can ensure that your contact lists are tailored to your marketing or outreach goals. This targeted approach enhances the effectiveness of your communication efforts, allowing you to reach the right audience with relevant messaging.

Understanding the significance of conditions in filters helps optimize campaign performance, ensuring that the selected contacts align with the intended objective of the outreach. Within this framework, options like divisions, rules, and campaigns play supporting roles but do not directly define the criteria for filtering contacts.