What is a customer re-engagement strategy in outbound calling?

A customer re-engagement strategy in outbound calling is fundamentally about revitalizing relationships with customers who may have become inactive or disengaged. This approach involves making targeted calls to reconnect with lost or dormant customers, aiming to rekindle their interest and encourage them to interact with the company again. It often includes identifying why these customers stopped engaging and presenting them with tailored offers or incentives to return. This strategic focus is crucial for maintaining customer loyalty and maximizing revenue from all customer segments.

The other options focus on different areas: reaching new customers is a growth strategy that seeks to expand the customer base but does not address re-engagement; handling complaints pertains to managing ongoing relationships with current customers rather than reconnecting with those who have lapsed; and improving customer service quality, while important, does not specifically target re-engaging those who have disengaged. Hence, the correct definition of a customer re-engagement strategy directly aligns with reconnecting with those who have not interacted with the company for a while.