What are the key components of an outbound campaign in Genesys Cloud CX?

The key components of an outbound campaign in Genesys Cloud CX include campaign definition, contact lists, and dialing settings because these elements are fundamental to successfully launching and managing outbound calls.

Campaign definition is crucial as it outlines the objectives, strategies, and parameters of the campaign, allowing organizations to tailor their outreach efforts effectively. Contact lists are another essential component, as they consist of the individuals or entities that the campaign will target. These lists must be carefully curated to ensure that the right audience is being reached, thereby improving the chances of successful engagement. Dialing settings refer to the configurations that dictate how calls are placed, including the type of dialing (such as predictive or manual) and scheduling, which are vital to optimizing call efficiency and ensuring compliance with regulations.

While feedback loops, agent training, call scripting, and customer segmentation are important factors in a sales or marketing context, they do not encompass the basic structural elements required for defining and executing an outbound campaign within the Genesys Cloud CX framework.