In Genesys Cloud CX, what is the role of the Campaign Designer?

The Campaign Designer in Genesys Cloud CX plays a crucial role in configuring and customizing outbound campaigns. This involves setting up various parameters that drive the campaign’s effectiveness, such as defining the target audience, selecting the communication channels (like voice or SMS), and determining the calling strategies that will be employed. The Campaign Designer is responsible for tailoring the campaign experience to meet the specific needs of the organization, ensuring that campaigns are optimized for maximum engagement and success.

The other roles described, while important in their respective contexts, do not align with the primary function of the Campaign Designer. Analyzing call outcomes pertains to assessing the success of the campaigns post-implementation, which is typically a separate analytic role. Training agents is focused on equipping staff with the necessary skills for their tasks rather than on campaign creation. Managing customer support inquiries involves direct interactions with customers, which is unrelated to the strategic configuration of marketing or outreach campaigns. Therefore, the correct answer recognizes the essential function of the Campaign Designer in the context of campaign formation and management.