How might a company measure the success of its re-engagement strategy?

Measuring the success of a re-engagement strategy is best done by assessing the increase in interactions with previously dormant customers. This option focuses on the core objective of a re-engagement strategy, which is to revive interest and activity among customers who have not interacted with the company for a significant period. By analyzing engagement metrics such as the frequency and quality of interactions, companies can gauge the effectiveness of their efforts to reactivate these customers. An increase in interactions suggests that the strategies implemented are resonating with the target audience and successfully rekindling their interest in the brand or products.

Other approaches mentioned do not provide a comprehensive view of re-engagement success. For instance, focusing solely on new customer acquisitions wouldn't capture the goal of revitalizing relationships with existing customers. Evaluating the number of complaints could indicate a negative aspect of customer experience, which doesn't necessarily reflect the success of the re-engagement efforts. Finally, comparing costs may inform a company about resource allocation but does not directly reflect the effectiveness of the re-engagement activities in fostering customer interactions.