How do outbound campaigns ensure data privacy compliance?

Prepare for the Genesys Cloud CX Outbound Exam with engaging quizzes, featuring multiple-choice questions and detailed explanations. Boost your confidence and pass your exam with ease!

The correct choice highlights the importance of implementing features that are integral to maintaining compliance with data privacy regulations. Outbound campaigns often involve collecting and utilizing customer information, so it is crucial to handle this data responsibly. Features like consent tracking ensure that customers are aware of and agree to how their information will be used, which is a fundamental aspect of many data protection laws, such as GDPR. Secure data storage further reinforces compliance by protecting sensitive customer information from unauthorized access and breaches, thereby upholding the trust customers place in the organization.

While the other options touch upon aspects related to data handling, they do not comprehensively address the measures needed for ensuring compliance with privacy regulations. For example, using non-secure data storage would directly jeopardize data security. Limiting contact with customers may reduce the risk of data misuse but does not necessarily ensure compliance. Similarly, using anonymized data can help in certain contexts but does not account for the broader requirements of consent and secure handling of customer data. Thus, the combination of consent tracking and secure data storage is the best method for outbound campaigns to support data privacy compliance effectively.

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