Does the right party contact classification persist across multiple runs of a campaign?

The right party contact classification in Genesys Cloud CX does not persist across multiple runs of a campaign. This means that every time a campaign is initiated, the system reassesses the contacts based on the latest interaction data and other relevant criteria.

This mechanism ensures that the right party contact status reflects the most current understanding of the contact's engagement or relationship with the campaign's objectives. This dynamic approach allows for more accurate targeting and reduces the risk of contacting individuals who may have changed their status or preference since the last campaign run.

Maintaining classification that does not persist ensures that each campaign can leverage up-to-date information, thereby optimizing engagement strategies and improving overall campaign efficacy. By thoroughly assessing contacts during each campaign, the platform adapts and improves its outreach efforts in real time.